When it comes to running a coworking space, it is important to know how to market your space well. Digital marketing is one of the most effective ways of marketing a coworking space.
One of the main reasons why this way works better than any other is because most of the people who would be using a coworking space would directly or indirectly be connected to the IT sector and would have a good network. Your customers would be well-aware of your business since they are mostly in front of a screen, watching advertisements.
Marketing can be a tough business when there is a lot of competition in the industry and there are major changes in SEO in 2020. This is partly because the popularity of the coworking spaces is on the rise. Coworking space owners often find themselves in a fix, trying to make out what would be the best way to market their business without worrying about the competition.
To make things easier, we have compiled a list of the best digital marketing tips for the coworking owners that will help them spread the awareness of their business.
Best Digital Marketing tips for running Co-working Space in India:
1. A Good Website:
The mark of professionalism is to have a good website for your business. This will be the first impression that the startups will have of your coworking space. You need to highlight every amenity that you offer in your space and display the contact information clearly so that your clients can reach you.
You should also have a blog for your website and a newsletter to keep your visitors engaged. Take care not to have too many advertisements on your website since it is a promotion for your business. When you are creating the website, take extra care that the On-page SEO of your website is up to date with the rules.
2. Create a Social Media Strategy:
Most businesses would just start posting stuff on their social media without creating a proper strategy. This is something that you should avoid.
Create a proper social media strategy so that you are able to take full advantage of all the social media platforms that are available to you. For instance, you should use Twitter to understand what your clients want in your office space and engage with them in the conversation online.
You can also use Facebook to create a page where you can post daily posts in order to keep your clients and followers aware of the daily updates in your business. Also, you can get new clients through Facebook adverts.
You can use Instagram to show off the cool interiors of your office space and the various events that take place in your coworking space. You can make good use of the hashtags and engage more users by posting high-quality images.
3. Work on Your Blog:
Search Engine Optimization is a huge part of digital marketing. It might take some time for your website to rank high on some keywords but in the end, it’s worth the wait. Having a blog on your website can go a long way to rank your website with off-page SEO. It will help potential clients reach your website without you having to pay for advertisements.
You’ll need to research your keywords thoroughly so that you can include them in your blog. Effective research can help you focus on keywords that have lower competition and a relatively medium to high search volume. Targeting keywords can help bring in new clients every day when they search for the keywords and your website begins to come up on the top.
This organic volume that you receive because of the Search Engine Optimization will allow you to get clients without spending a dime. Also, having a blog brings new information to your clients and regular visitors to your website. This builds confidence among your clients since it shows that you have an in-depth knowledge of the industry.
4. Focus on Online Reputation Management:
Create a channel where your clients can leave feedback for your business. This could be something as simple as registering your business on Google Businesses or integrating something on the website.
Having reviews and feedbacks from your clients can help build confidence in potential clients. For instance, the reviews that you get on public forums such as Google Reviews are visible for everyone who searches for your coworking space.
Make sure that you provide good facilities for your clients so that they are happy enough to leave a good review for your business. One of the most important things that push a potential client to rent out a space in your office is the reviews that others have left behind for your business.
5. Go Old School:
Apart from all these marketing techniques, you should also indulge in old school marketing. Advertise your business on billboards and other places that are popular among commuters.
There are many people who have to travel long distances in order to reach their office. They might have taken up space far away in lieu of lower rent. For such people, coworking spaces can be quite a boon since they can rent out desks in your office at a similar cost.
There are many businesses that are run by people who are not quite tech-savvy. This is why running old school advertisements can also go a long way into bringing in new clients for your business.
This number may be lower than the tech-savvy startups but you cannot restrict such businesses from becoming a part of your community. There are a lot of skills that they bring to the table and the other members in your office space can also learn a lot from their experience.