How to perform an SEO audit of a website| SEO audit checklist

As you know, SEO(Search engine optimization) is now the backbone of a website. SEO best practices and procedure change all the time. Business owner conducting SEO assessment to check what is a need for change or not. If your website is not optimized properly then you are missing your potential customers. SEO audit should be performed at least once in a month or twice in a year. If you don’t know How to perform an SEO audit of a website then be with us and also get full SEO audit checklist below.

Before going in depth, You should know first few things what is an SEO audit and why an SEO audit requires.

How to perform an SEO audit of a website

Table of Contents:

What is an SEO audit:

An SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas. During an SEO audit the Auditor will check your website against checklist and suggest you what needs to be fixed. They will recommends what need to be change that are affecting your website performance.

Five simple steps |How to perform an SEO audit of a website:

These are steps that can use How to perform an SEO audit of a website and increase your SEO results.

1. On-page optimization: 

This is one of the easiest ways to improve your website through on-page SEO. It can take a long time while building backlink and Social bookmarking. Apart from this do directories submission and Off-page SEO which requires some effort and sees differences in your website.

Let’s begin auditing your website by asking few things below:

Identify the weakness that affects the performance of the sites and let’s understand How to perform an SEO audit of a website with SEO audit checklist.

Title tag: Title tag or description should be appealing for visitor and keep the specified size not longer than 65 characters.

Url structure: Each page Url should be unique and properly formatted.

In Url, include the keyword (but they are not keyword stuffed).

Text format: Make sure that you don’t keep the only plain text. Text should be in proper format using H1[ for the main title] and H2[ for main headings], Bold, and Italic where is necessary.

Content: Content should be unique for each page. You can use content tool to create unique and Copyscape free.

2. Find the broken link and dead page:

Avoid the broken links or links to internal “dead page” that have been deleted from your site. So, identify those which causes your site performance. If your site running on CMS( content management system) then use Broken link plugin to detect broken links.

Alternatively, Simply navigate to site BrokenLinkcheck and identify any issues on your site that need to be resolved.

3. Indexing by search engines:

Check properly that broken link is not there otherwise search engine access this on first place by robots. Any issues which are improperly installed can be hacked site content or can prevent the search engine from reading your content correctly.

To determine whether or not this is occurring on your site, head over to WebConf’s free Search Engine Simulator and enter your site’s URL. If you can see your content displaying correctly as text, the search engines can as well.

4. Inspect profile link and compare it:

Once you have finished on-site SEO elements, check the state of your backlink profile. So, you can check the number of quality of backlinks pointing to your site which plays a major role in your content’s performance in search engine results.

To do same you can use MajesticSEO or Open Site Explorer to view the list of all backlinks pointing to your site.

Pay attention to some points:

  • The type of link your site has received, such as directory link, press release link, Social media link and more.
  • Check the sending link is reputable or not.
  • Whether or not sites sending you link are related to your site’s content.

After doing same, you can assess your competitor’s website so that this process can help you building backlink for Off-site future.

5. Test your site Page speed:

Last but not the least, Page speed is most important for your site that prioritized your ranking factor in its natural search engine algorithms.

You can use Google’s page insight tool to find where your site loading speed where it is slow or fast. This tool will help you to analyze the site’s load times and provide some suggestion for improvement.  You can take help of a developer or make changes by own.


You can use those steps of How to perform an SEO audit of a website and check how your site performing. I’m sure if you go through the above steps that can help you check the whether, where your site is lacking or performing well.