How to write an attractive post on your blog:
Good content not only serves to have a quality blog. It also influences the generation of leads. Discover how to write an attractive post on your blog to achieve the goals that you propose in your strategy of Content Marketing. If you are one of those who believe that there is no definitive formula to write the perfect post, you may want to know, at least, how to write an attractive post on your blog. To do this, follow these five steps:
- KNOW YOUR HEARING.
Before you start writing, you have to be clear to whom you are going to address. Do you know your audience? What interests you? This is where you should start from the definition of the buyer people in your strategy of Marketing of Contents. Knowing who they are and what interests them will find it easier to find a topic to talk to.
For example, if Jesus Strategist is our buyer person, based on his interests we can offer you content related to digital strategies, tools, training in Madrid.
- DEFINE A THEME AND A “WORKING TITLE”.
All post part of a topic, which may be as wide as you want because you focus it when deciding the point of view you give. The subject, in this case, can be simply “blogs”; the point of view that we give to the content we mark it when deciding the “working title”, a title that summarizes your idea and helps you to center it while you write.
But the title you decide at this time will not be the definitive holder of your post. Holder is an art and to master it, once you have written the post you must rework it taking into account everything you need to create the perfect title.
- ORGANIZE YOUR CONTENT.
If you already have the topic and the point of view of your post, you can start to raise your content. To do this, look for information and organize it, so that you have clear the structure of what you are going to tell. It is about using lists, sections, tips … any organization of the content that facilitates to your audience the fast reading.
- WRITE IT, REVIEW IT AND EDIT IT.
The edition is not only a spelling or grammatical revision, it is also to check the visual quality of the post, that can be check via plagiarism checker its format, its structure, the narrative thread, etc.
- OPTIMIZE IT.
We talk about both SEO optimization and conversion oriented. For the latter, create a call to action at the end of the post, which redirects the user to a special offer related to the content just read. If your user (who has already become a visitor) is interested in the offer, he will click on the call to action that will be found under the post and will land on a landing page, where the registration will be carried out that will convert to our visitor in a new lead.
It is vital to use calls to action at the end of the post to know the real interest of the user in that offer. It is the only way to know the interest, since otherwise, you will be missing a step in the process of conversion.
Therefore, the creation and publication of a good post not only serves to have a quality blog. It also influences lead generation, because good content will attract more traffic to your blog and, with it, more conversion opportunities. Remember we are talking about Inbound Marketing.