Why a website is important for online advertising business?
“The purpose of all digital marketing is driving more traffic to your website. This underscores the importance of linking your online marketing tools to your website”.
“Your website is the pivot on which your digital marketing strategy revolves. “
Digital marketing is a broad spectrum with various tools. These include paid adverts, Search engine marketing, social media marketing, and email marketing. All digital marketing tools can help in driving more traffic to your online store.
What kind of website do you need?
- Free website builders
The advent of website builders has long changed this. Today, there are lots of drag and drop solutions that you can use to create a website within minutes. Oh, and you do not need any coding knowledge! Most web hosting companies have free website builders to get you started. You can use the WYSIWYG editors to add and remove elements on your work-space. The result will be an eye-catching design.
- Simple HTML sites
A HTML site is one that is made from basic HTML coding. You can use applications like Dreamweaver to create HTML sites. Dreamweaver has the option of switching between design and code view. This makes it ideal for both novice and expert users.
- Content management systems
A content management system is a software that is used to easily create and manage digital content. There are basic CMSes like WordPress and Blogger but there are other complex ones like Drupal, Magento and open cart.
- Custom web design
A custom design entails creating a website from scratch to meet a specific set of needs. Web developers assess your needs and then come up with a solution that will meet them. As the name suggests, a custom design is usually client specific. For instance, the developer will not use templates to create the website. This is the main reason why custom designs are the most expensive.
- Page grid builders
Another solution is using page grid builders like wix and Artisteer. Such builders have a WYSIWYG editor that you can use to insert HTML elements. For instance, embedding an image header is as easy as dragging and dropping the element. The respective code auto-generates behind the scenes. Grid builders are easiest to use and are thus perfect for beginners.
Reports say that mobile sales are now more than desktop sales. Responsive design ensures your website is mobile tablet ready. Responsive design also ensures the creation of retina display websites which means the website will show correctly on high resolution.
Importance of a good host
It is a good idea to get a webhost that guarantees an uptime of 99.9%. Good webhosts also have multiple servers which helps improve page speed. Other important factors to consider include automatic backups and reliable customer support
Content Delivery Network (CDN)
A Content Delivery Network is an interconnection of servers that are geographically dispersed. The idea is to provide users with many server nodes from which they can access resources. This helps reduce the page load speed.
The era of stuffing keywords on articles to trick Google into getting hits is over. Quality content is now a must have. Google’s algorithm is rigged to favor websites that have useful and original copy. Besides, users love to share useful content with their friends on social media. In simple terms, the better the quality of your copy, the more the hits you will get.
- On page SEO
You should use keywords as per google’s standards (e.g. in level 1 and level 2 headers, title, and Meta description). All images and videos used should also be optimized for the keyword. WordPress has plugins like YOAST, W3 cache, and autooptimze that make the process simple and fast.
- Off page SEO
This entails getting backlink juice through various methods. The goal is to get high quality inbound backlinks. This will not only get you traffic from the source website, but it will also show Google that your website is a credible source of quality information.
Analyze and improve:
Using web analytics is an important step in your digital marketing endeavors. Tools like gmetrix and moz can help you know how fast your website is. They also give you some recommendations on how to fix any issues. Google webmaster tools can help you track your visitors. Data like visitor behavior, traffic sources, gender, country etc. can help you fine-tune your digital marketing efforts.
Before launching your website, do a final sweep to ensure everything is up and running. Check the Meta data, ensure there are no broken links and ensure all content is accurate and up to date.