Social Media Sharing, as the name, suggests talks about sharing one’s content on social media handles. It could be any of the social media handles such as Facebook, Twitter, Instagram, Snapchat or video sharing channels such as YouTube where people share their content, get more people to see what they have to offer and as a result get more traffic for their website or blogs. Now, it is not just the bloggers and B2C companies that are in the race but it is also the B2B companies that are using the social media platforms to grow their business. And when we talk about social media sharing, it refers to only the organic way of generating traffic and has nothing to do with the paid ads. Social Media Sharing is really important for increasing one’s business as it symbolizes many things.
One of the main things that it symbolizes is a great concern for the customers’ and potential customers’ wants and needs. Someone doesn’t just create their Facebook page to show what they have accomplished, one of the major reasons is to be in contact with your audience and know what is it exactly that they want. When a company or a blog or whatever it may be, when they want to increase their goodwill or even their sales or reads, they need to be aware of everything that the audience wants so as to give it to them.
Another thing that it symbolizes is the respect that the company or the blog or whatever the entity is, has for its audience. That, they show by holding polls, asking them for reviews as well as making them know what all updates are there in their strategies or in whatever service or products they provide. Apart from all this, what more they do to show their gratitude to their audience is have a comments section and interact with them. This creates engagement and increases the reach of the post, in turn benefiting the company to even generate more traffic for their website.
The last and the most important thing that social media sharing and the activities involved with it symbolize is the faith and trust of the audience in what the entity is doing. This is so because whenever a customer posts a grievance on any social media platform and the company responds to it and takes quick action to make things right, it creates a feeling of trust in the minds of the customers. That this is an entity that actually means what it says.
What more social media sharing gives the company or the website is that it generates a great audience that increases the earning of theirs, what is even better is that they do it for free. As this is not social media marketing, so no one is running paid ads, which would mean that all that the company gains just from sharing its content on various social media platforms and doing whatever is needed after that is all benefiting them on a great scale, and that too for free.